Everybody wants the secret formula on how to increase sales and explain your business in a nutshell to get more customers. Well, that’s the exact premise behind the explainer video. It’s a marketing tool to show off the benefits and features of your products. Short attention spans and our brains’ craving for visual content combine to make these videos a powerful proposition.
The Video Trend
People are watching more and more videos and that’s not a trend that’s going to change soon. Video is forecast to make up a staggering 80% of all internet traffic expected to be video by 2020 (according to a study by Cisco). Moreover, some 73% of B2B marketers say video positively impacts marketing return on investment (MarketingProfs).
Video has been shown to positively impact a host of marketing metrics:
- Increases website conversion by up to 80%.
- Can increase email open rates, click-through rates and unsubscribes. See this article.
- The average user spends 88% more time on a site with video.
- Viewers are anywhere from 64-85% more likely to buy after watching a product video
So there you have it. Smart people say you should get one. And so do we.
Explainer Video Style Examples
Videos come in many shapes and flavors. They may be animated, or filmed, or some combination of the two or even using photography. The creative options are endless, and you can view a handful of them below:
Live Action – Filmed:
Live Action – Stock Footage:
Have a look at our ultimate list of explainer video styles for inspiration.
What are ways to use video?
Here is an article we wrote with more detail about ways to use video to get more sales leads. But when talking about the different types of marketing videos, we’ve written an extensive article with 28 types of marketing videos, all with examples and bullet points on what makes them ideal.
Where to get an Explainer Video?
Right here! Just get in touch with us and let’s talk about your business.