Here is our annual best explainer video ideas list for 2024, featuring precisely 10 super explainery examples! Having the best explainer video is a combination of many things – visuals, length, narrative, but most of all how your viewers perceive your video. Below is a list to get you started for 2024, whether you are looking for product explainer videos, short-form video content, or software demos, this list will get you on the right path. (for more ideas, check out our blog about 28 Types of Videos in Marketing)
Okay, let’s take it away!
10. Stand Out at a Conference with a Product Video
Whether you’re attending Tech Week in London, SXSW in the US, or TECHSPO in Canada (anywhere, really), one way to stand out at any 2024 conference, is with an eye-catching video! The video below combines bright colors, beautiful app demo, and stock footage to help grab attention at a health conference.
9. Tell a Story
Elevate your video even further and captivate your audience with a fun storytelling video. Storytelling video is a fantastic marketing tool. It helps you form a deeper connection with your audience and is a great way to make an impact. Below is a video telling the story about Alex the astronaut and how he found love.
8. Bold Typography, No Voice
You might need a video that will captivate your audience, regardless of the platform it’s used on. Some social platforms, such as Facebook, auto-play videos without sound. The video below has no voiceover, but rather opted for really cool typography and demo screens to help get the message across. Finally, a punchy soundtrack was added, for those instances where the video is watched with sound 🙂
7. Use First-person Narrative
Immerse your audience in a personalized experience, where the story unfolds through the eyes of relatable characters, fostering a genuine connection. The below video tells the story from the point of view of the patient, nurse and doctor.
6. Abstract Visuals
Sometimes you just need to use visuals of different shapes and sizes to explain a difficult concept. This is exactly where motion graphics come in! Motion graphics as a video style makes abstract and difficult concepts easy to explain. The video below uses motion graphics, demo screens and 3D animation to help explain the client’s AI product.
5. Keep It Clean and Modern
There is just something compelling about visually clean videos. It’s a modern, yet timeless approach that will be sure to work for you for years to come. The video below does exactly that. The video shows software demo in a modern way, while combining 2D animation with 3D animation.
4. Inspirational Analogy
The video below introduces the concept of a “digital sherpa” to guide the viewer and help solve their digital problems. Picture a trusted companion, much like a real-world sherpa scaling mountainous terrain, leading you through the intricacies of your digital journey. In this video you’ll see animated characters, navigating a real world in the form of stock footage, making for some cool visuals to go with a pretty cool analogy.
3. Mix and Match Different Styles
We get it, it can be hard to choose a style for your marketing video. But it doesn’t need to be. The video below uses various styles, including cel animation, 2D animation, 3D animation, character animation, demo screens and more. If done right, a mix-match of styles can be a really effective way to grab attention.
2. Go for Mystery
Some products are so mysterious and alluring, that it simply needs a video to match that energy. Choosing mystery for your marketing video not only heightens curiosity but also creates a sense of anticipation and intrigue. Below is an example of exactly this.
1. 3D Software Demo
Wine and cheese, Batman and Robin, PB and J, certain things just really work together. As for 3D animation and software screens, we think it’s a perfect pairing!
Need more Explainer Video Ideas?
There you have it, our top 10 explainer video ideas for 2024. If you would like to start your own video journey, feel free to get in touch. We would love to hear your ideas and to help bring them to life.