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Video Marketing Trends and Ideas for 2025

Video marketing trends set the stage in 2024 with trends that felt straight out of the future - think AI, immersive experiences, and shoppable videos that made buying as easy as watching. But 2025 is shaking things up. In 2025, it’s all about doubling down on storytelling, creativity, and real... Continued
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Increase Product Understanding Using Video (for Finance and Banking)

Financial products can seem complex and tedious, but using video content can help increase product understanding among your audience. This article will simplify complexity and make your financial product exciting through effective video communication. Here are a few hints and ideas on how to use video to increase product understanding:... Continued
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How Long Should Your Promotional Video Be?

How long should your promotional video be for your company? In this article, we discuss the topic in detail. In summary, it depends on the video's purpose, e.g. the best length for a product overview video is usually 60-90s whereas for a paid video advert it's 6-30s depending on placement... Continued
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Creating Trust and Credibility with Testimonial Videos

Testimonial videos are more than just glowing endorsements. They serve as authentic insight into real people's experiences with your product, service, or brand. In this article, we'll explore how you can create compelling testimonial videos to enhance your brand's reputation. But firstly, why are they important, and what are some... Continued

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