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Trends in Software Explainer Videos 2026

What are the trends in software explainer videos (2026)?

Quick answer: Current trends in software explainer videos include a focus on grabbing attention with bold, colorful styles and punchy scripts. Marketers increasingly want to come across as innovative and they’re taking inspiration from big tech and AI brands with future-focussed messaging and dark-colored styles.  What are the latest trends... Continued
Character animation vs motion graphics: an animated character beside a motion graphics product screen, showing two B2B explainer video styles

B2B Animation Strategy: Character Animation vs Motion Graphics (and When to Go Hybrid)

Quick answer: The best animation style for a B2B or SaaS video depends on the job the video has to do. Character animation works best when the story is a human problem, like a stretched team or a frustrated customer. Motion graphics, also called non-character animation, work best when viewers... Continued

Why Your Atlassian Marketplace App Needs a Standout Explainer Video

The Atlassian Marketplace is the go-to hub for teams looking to enhance Jira, Confluence, Bitbucket, and other Atlassian tools. But with hundreds of new apps launching each month, standing out is harder than ever. That’s where video comes in. A short, well-crafted Atlassian Marketplace app video is one of the... Continued
6 Examples of Typography Videos

6 Examples of Typography Videos

Sometimes you just want to get your message across with text. Or you want a strong text component in your video, in addition to voiceover. If that's you then this article has got you covered. Below we show a few creative examples here to help you with your research. Reasons... Continued

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