Storytelling

The Power of Storytelling in Marketing

Storytelling is a fantastic marketing tool. It helps you form a deeper connection with your audience and is a great way to make an impact! Here are a few ways you can incorporate stories into your marketing strategy:   Personal Stories These types of videos are personal, engaging dramatizations of a customer’s story that are in … Continued

Using Video to Replace in-person Staff Training

Doing in-person staff training has it’s benefits: you can train a number of people, all in one sitting. They can put up their hands and ask questions, and ultimately, it’s a lot more engaging than reading a large .pdf of information.     But in-person staff training has its drawbacks: It’s expensive You have to … Continued

Company videos

Best Company Videos of 2019

Every year we make a list of some of our favorite projects from the year. Choosing the best videos from a years work sure isn’t easy because it’s (a) subjective, (b) very subjective!! So what we have with this list is a diverse sample of different videos that we like for various reasons.     … Continued

SAAS Video Marketing Funnel

The SAAS Video Marketing Funnel

If you’re a SAAS company, you may have thought about how video can help you in the different parts of your marketing. Well, enter the SAAS video marketing funnel! The so-called marketing or sales funnel is a concept that’s been around for a long time, since the days of St Elmo Lewis way back in … Continued