The Power of Storytelling Video in Marketing

Storytelling video is a fantastic marketing tool. It helps you form a deeper connection with your audience and is a great way to make an impact!
Storytelling video


What is a Storytelling Video?

They are videos that tell a (usually emotional) story about a cause or concept related to a brand. Ok but…

…how is this different from a normal company explainer video?

Brand storytelling videos are more about telling an interesting story than being too sales-y. The goal isn’t to ram home the benefits or features of your products but to tell a story that resonates with viewers and gets them to like you more. A good storytelling video will tie into the values or a key feature of your brand. For example, in our video above the client had a real obsession with quality and standards, and we wanted to get that across in an informal way.


How to make a storytelling video?

A brand story video can be made in many different styles, e.g. live action or any of the huge range of 2D and illustration approaches available. The key is a good script and our approach is to spend time exploring a number of concepts as an early stage of scripting.


How much do they Cost?

It depends totally on the nature of the video. A lot of company videos are becoming more like mini-movies, and those types of productions involve whole animation teams and film crews and can run $20k-$50k. Obviously, not everyone can or wants to drop that kind of dough, so most budgets run substantially lower than that. A great story stays a great story after all…


Storytelling Video Examples

Here are a few ways you can incorporate stories into your marketing strategy:


1. Personal Stories

These types of videos are personal, engaging dramatizations of a customer’s story that are in some way related to your company or product. Do you have an interesting story to tell about one of your customer’s journey with your product? It could make a powerful video.

See this one we made for The Jewish Board of NY:


2. Customer Testimonial Videos

Nothing beats an on-screen customer testimonial when it comes to building trust and converting sales. Most consumers search online for reviews before purchasing a product, but an on-camera review is even better! The fact that your client went on film and told everyone how great you are is very powerful.

Here’s an example of a testimonial video we made below:


3. Case Study Videos

These videos go a bit deeper into your product and its features than a testimonial video. They demonstrate, from a customer’s point of view, how your product’s features solved their problem and brought them success. Case studies help create trust and a sense of authenticity.

Here’s an example of a case study video:


4. Company Origin Videos

Some company origin stories become the stuff of legend! In this type of video, you tell the story about how your company began and the principles it stands for.

Here’s an example below where we tell the story of Laundrylux:


5. Brand Storytelling Videos

We all love a good story! Storytelling videos are usually emotional in nature and are used to tell the story about a cause or concept related to a brand and they are not meant to be overly sales-y.

See this feel-good brand story that we created in 3D:


6. Funny Stories

These videos are less serious than the above. Using humor can be a great way to get noticed and, well, get people to watch your video, and doing it in storytelling format makes it even more relatable. It’s very important to only use humor when it goes with your brand and image.

Below is an example of a video using humor and storytelling:

If you’re interested in creating a storytelling video for your company, get in touch, and let’s talk about ideas. You can also view our list of explainer video examples and our portfolio here.