Quick Answer: There are many creative ways to create videos for AI products. Available styles include 2d motion graphics explainers, character animations, 3D videos and footage. There are also many ways to show product visuals and software screens. This article shows 9 modern examples to give you inspiration.
As a builder with an AI product, you’re keen to promote your product and get the word out. That’s where having a good video comes in useful. But how can you make sure your product truly stands out? With so many ways to tell your story, what type of video should you make?
In this article, we break down 9 distinct types of AI explainers, using real-world videos we’ve created for our clients in the AI space. Whether you need to satisfy a technical developer or win over a non-tech CEO, you’ll find the exact inspiration you need for your own product.
Table of Contents
- Quick Answer
- Example #1: Bold Typography with App Screens
- Example #2: Clean Motion Graphics
- Example #3 & 4: Professional Character Animation
- Example #5: Footage
- Example #6: Motion Graphics in 3D
- Example #7: Lots of Screens
- Example #8: Demo Screens with 3D
- Example #9: 3D Worlds with Footage and App Screens
- FAQ’s
- Conclusion
Example #1: Bold Typography with App Screens
This style is incredibly fast-paced and conversion-focused. By pairing high-energy, bold text with real UI, you cater to modern attention spans. It builds immediate trust because your viewers can see exactly what your product looks like, while the kinetic typography drives home key value metrics such as “Save 10 hours a week”, that might get lost in visual clutter.
In this video we follow this text-driven narrative that also shows some software app screens.
Example #2: Clean Motion Graphics
This style is perfect for abstract AI concepts like machine learning models, data processing, or predictive analytics that don’t have a “physical” look. Clean motion graphics can turn invisible backend logic into beautiful, easy-to-understand visual metaphors, positioning your brand as a premium, sophisticated enterprise solution.
The video below uses moving graphics and transitions to tell their story. The style is clean and minimal, to match the clients brand identity and we are here for it!
Examples # 3 & 4: Professional Character Animation
AI can sometimes feel cold or intimidating, especially in high-stakes industries like healthcare or data security. Thus, character animation injects human empathy into a story allowing you to introduce a relatable “hero” facing a specific problem. This make the solution feel approachable and deeply human.
The below video is for a cyber security product and uses illustrations of humans. The style is professional, not too cartoony.
Here is another example of character animation we created, this time tailored for the healthcare industry.
Example #5: Footage
This can be considered the ultimate style for blending the digital world with the physical world. If your AI impacts real-world workflows like construction, logistics, or everyday office life using real footage grounds the software in reality, while the animated overlays highlight the “invisible intelligence” your AI provides.
This video below combines stock footage with animation. This is a good style if you want a more “real” feel to your video.
Example #6: Motion Graphics in 3D
By using 3D graphics, you signal innovation, cutting-edge tech, and high value. If you are competing in a crowded AI market, 3D elements lift your product out of the standard “flat 2D vector” crowd and make your brand look like an industry leader with serious backing.
In this video, we use a premium style with 3D shapes to explain the product and its benefits. The video includes some product shots to aid the explanation, but the focus stays mainly on the macro benefits, ending with a clear call-to-action to book a demo.
Example #7: Lots of Screens
This style targets bottom-of-the-funnel buyers who are already looking for a tool but want to see if it actually works. By removing the mystery of the “AI black box” and showing a slick, responsive UI, you eliminate purchasing anxiety and dramatically shorten the sales cycle for B2B buyers.
This video below is more demo-focussed, showing how the software works and how users interact with it. That can be helpful if you want clients to get a closer feeling for the functionality, removing a barrier to purchase.
Example #8: Demo Screens with 3D
This is an example of a 3D explainer video for a software product. We created this piece by seamlessly combining 3D and 2D animation, while also integrating real software screens from the platform.
When your AI product handles massive scale, complex neural networks, or multi-layered cloud computing, pure 3D animation creates a cinematic experience. It focuses heavily on the grand vision and cosmic scale of your technology, making it perfect for high-profile keynote keynotes, fundraising rounds, or landing page heroes.
Example #9: 3D Worlds with Footage and App Screens
By lifting flat software screens into a stylized 3D space and pairing them with human footage, you get the best of both worlds. It feels like a high-budget commercial. This style proves that your software isn’t just an abstract tool, it’s a sleek, modern ecosystem used by real people in the real world.
We created this high-energy brand video to introduce a fresh approach to cybersecurity. The goal was to build immediate brand awareness and position the platform as an approachable solution that simplifies complex tech for their audience.
FAQ’s
It depends on your goal for the video. Use motion graphics for invisible backend concepts, software screens to show off your interface, and character animation to make cold tech feel human and approachable.
Yes! We can use stylized mockups, simplified, beautiful animations of your future interface. This highlights your core value without worrying about a changing UI.
Focus on the results, not the backend code. Show the problem your user has, the simple input they give your AI, and the amazing, time-saving outcome they get back.
Focus the script on the core customer problem rather than specific version numbers or minor features. We can also build the video so software screen clips can easily be swapped out later without rebuilding the whole project.
Right here at Piehole.tv! We specialize in tech and AI explainers. Have a look around our site, or better yet, reach out to us directly, we’d love to help you brainstorm the perfect style for your product.
Conclusion
Your cutting-edge product deserves a cutting-edge video. Whether you need to humanize your brand with character animation or prove your technical capabilities with an in-depth UI demo, choosing the right visual framework changes how buyers perceive your AI.
Hopefully, these examples have sparked some inspiration for your own video launch!