Video marketing trends set the stage in 2024 with trends that felt straight out of the future – think AI, immersive experiences, and shoppable videos that made buying as easy as watching. But 2025 is shaking things up. In 2025, it’s all about doubling down on storytelling, creativity, and real human connection. Here are nine video marketing trends and ideas guaranteed to grab attention and spark conversations in 2025.
1. Authentic Videos
With AI dominating marketing, keeping your brand human is more important than ever. By featuring real people and telling genuine stories, you can build an authentic connection with your audience. Adding superior production values ensures your brand stands out from the flood of mass-produced content. Below is an example from our very own Team Pie, where our team explains how we create explainer videos and bring our process to life.
2. Dark Themed Videos
After years of bright, sleek visuals dominating the scene, audiences are now drawn to moodier, darker tones accented with bold pops of color. This trend, when aligned with your brand, can bring depth and intrigue to your videos. Below is an example of a tech explainer video that uses this approach to create a striking and immersive mood.
3. Conference Display Videos
As events evolve, video is becoming the ultimate tool to make your booth stand out. In 2025, the most engaging booths will use dynamic, high-impact videos to grab attention and spark interest in an instant. Make sure your booth is the one they remember! Below is an example from one of our clients, who used video to engage attendees at a recent event. You can also check out this blog for even more exhibition and conference video ideas.
4. Turn White Papers into Video
Long reads are out, and engaging videos are in! Transform dense white papers into bite-sized, visually appealing videos that capture attention quickly. It’s the perfect way to deliver complex information while keeping your audience engaged. Below is an example that shows how this can be done.
5. Storytelling Videos
In 2025, video storytelling is all about real-life scenarios. Here you can show how your product fits into everyday situations, helping your audience see its value in action. Ultimately, the more relatable the scenario, the stronger the connection with your audience. The video below does just that!
6. Video Podcasting
Podcasting dominated in 2024, and it’s not slowing down. In 2025, it’s all about streamlining your workflow for social, making it easier to create both hero content and bite-sized micro-content to make your video podcast production effortless. You can read more about producing great video podcasts here with an example below.
7. Repurposing Video Content
Easily roll out more content by repurposing what you already have! Transform existing materials into versatile video templates for social posts, podcasts, software demos, and more. This method keeps your content pipeline flowing and ensures a consistent, engaging presence across platforms. Below is an example of a software demo template video, part of a larger series we created for this client.
8. Hyper-Minimalist Videos
Hyper-minimalism emerges as a bold design trend in 2025, offering a refreshing focus on simplicity. Clean, sleek visuals allow your product to shine while delivering your message with clarity. This modern approach helps your content stand out in a polished and visually appealing way. Below is an example that brings this concept to life.
9. Social Media Marketing Videos
Social media has become the new search engine, making it the perfect place to get your brand noticed. Create eye-catching vertical videos that quickly grab attention and help your content stand out in the crowded digital landscape. These videos are your ticket to getting discovered where it matters most. Below is an example of a video transformed from a traditional horizontal format into a vertical one, specifically for social media.
Ready to Embrace 2025’s Video Marketing Trends?
We can’t wait to hear what you think of these video marketing trends and ideas for 2025. Do you have any others you can think of? Get in touch and let’s talk through your ideas. We would love to help you produce great videos in 2025!
