Quick Answer: Ideas for your conference video include making a product explainer video to show on TV screen or computer, looping booth graphics, high-end illustrations as well as typography-driven approaches to cut through the noise.
Conferences are a great place to meet people and win some business but how can you make the most of your company’s presence? Video can help! From adding vibrancy to your booth to livening up your presentation, video is the solution. A video is a 24/7 visual pitch for your products. In this article we give you some ideas along with some examples to help you with your planning.
Table of Contents
Video Content for your Conference
Product and Programme Announcement
Why use video at conferences?
Conferences are busy, crazy environments. This makes video a great way to get and keep attention of the attendees. You spend a huge amount of time and money to attend your conferences. Thus, video is a great way to make the most of your investment and improve your chances of winning some good business!
1. Product Explainer Video
Having a product explainer video at your conference is a great way to tell people about your product. There are different ways to use it. If you’re using it at your booth there are two main ways to do this:
(1) Show it on a screen to catch attendees passing by
(2) Interactive stations, have people put on a headset and watch the video while they evaluate your product
Product explainer videos are also commonly shown as part of presentations and workshops at conferences. Below is a great example:
Here’s another example, this time in a style that combines footage with animation and software screens.
2. Moving Booth Graphics
To make your booth more compelling it can be useful to use video, e.g. as part of the wall panels. Here below is a recording of a booth design we created, showing how it looked at the conference.
Some booth formats also include large video panels positioned up in the air. Below is an example of an animation we created for such a screen.
Usually you’ll want to display your videos on a loop so it needs to be designed with that in mind. Here is an example we created for one of our clients.
3. Storytelling with Typography and Data
As humans our attentions are held by moving text. It’s difficult to look away! Here’s an example of a conference video where the story is told by data and typography. Note that the video has no music or audio as it’s intended for silent play at a booth.
Here’s another example, this time with more information being displayed.
In many cases you want a video that uses a voiceover artist and has sound, but that still ‘works’ if it’s watched on silent or if the viewer can’t hear everything perfectly (such as in a busy conference environment!). Below is an example of that.
Video Content for your Conference
If you’re the one hosting a conference then video can be a great way to get information across to your attendees. Whether you’re building up before the conference or giving instructions on-site, video can be helpful.
Below is an example of a teaser video for a conference to tell attendees how to register.
Here below is an example of an informational video for people arriving at a conference.
And here’s a hype video to build a bit of atmosphere. It features a countdown and conference footage.
Product and Programme Announcements
If you’re announcing a product or new initiative at a conference then an explainer video is a great tool to use. Below is an example using 3D motion graphics.
Interviews
Many of our clients use conferences as an opportunity to film some footage. You will often have key stakeholders or clients available at the conference and so it makes sense to make use of them. To execute the work, it is usual to use a local film crew with experience and then also plan out your post-production work in advance. As an example, at times we’ll do work where we’ll need to create a large number of interview videos or videos from keynote speakers.
Below is an example of an interview video we created at a conference.
Some conferences we’ve made videos for
Below are some of the conferences we’ve made videos for:
- Apptoberfest
- American Society of Clinical Oncology (ASCO) Conference
- Dublin Tech Summit
- CISCO GSX
- American Association for Cancer Research (AACR) Conference
- The Art, Business and Creativity Conference
- Cisco’s GSX (Cisco IMPACT)
- Qt World Summit
- IEEE International Geoscience and Remote Sensing Symposium
- Automotive Management LIVE 2025 | UK Motor Retail Event
- San Antonio Breast Cancer Symposium
- American Society of Hematology Conference
- National Society of Genetic Counselors Conference
- And more
FAQ’s
Using video is a great way to get and keep attention. With the use of video, you can improve your chances of winning some good business at the conference.
It depends on how you’re using it. Booth graphics don’t need sound. It can be helpful to make a video that works both with and without sound. Booth floors can get a bit loud, so design your video to be “silent-first” making use of bold text. If you want to add sound for a deep dive, keep a headset ready at your station.
Absolutely. A quick teaser video on LinkedIn or in an email builds “must-visit” hype and ensures prospects know exactly which booth number to head toward before they even arrive.
Yes, and you should. Just make sure your logo or “hook” appears every 15 – 20 seconds so you don’t miss the 3-second window of someone walking past.
Focus on movement. High-contrast 3D visuals or bold typography videos feel more premium and modern than a static banner, making your booth the one people will remember.
Summary
Video is an excellent tool to use at conferences due to its ability to grab attention and explain complex topics easily. This is especially important in a busy environment like conferences. Some ways that video gets used at conferences include product overview videos, booth graphics to grab attention, informational videos, interviews and more.
Looking for even more ways to level up your event presence? Check out our 10 standout conference and exhibition video ideas for more inspiration on how to make your brand impossible to ignore.
