Stand Out at Your Next Conference with Video That Works.
We create videos for your conferences – whether it’s for your booth, to showcase your product, or to elevate your keynote speech. With event season in full swing and video content dominating marketing trends, there’s no better way to attract attention, drive conversations, and extend your reach.
Whether you’re at a hybrid, virtual, or in-person event, a well-crafted video can cut through the noise and make your brand impossible to ignore (especially when paired with Piehole’s bold pink flair).
We’ve created attention-grabbing videos for clients at major events like the Dublin Tech Summit, ASCO, AACR, Cisco’s GSX (now called Cisco IMPACT), Qt World Summit, and more. To help you make the most of your next conference, we’ve pulled together 10 powerful video ideas you can use before, during, and after the event to leave a lasting impression.
Why use exhibition and conference videos?
According to Dr. James McQuivey, from Forrester Research, a 1-minute video is worth 1.8 million words! So having just one conference video on display can help your company:
- attract a bigger audience
- talk to more people at the same time
- be more memorable
The 10 Ideas explained
These conference videos aren’t just nice-to-haves – they are strategic tools that can help your brand stand out at every stage of the event.
1. Pre-Conference Announcements
Let people know you’ll be there and why it matters.
Before the event kicks off, use video to announce your presence and build excitement. Whether it’s a teaser for your booth, a product reveal, or a sneak peek at your keynote topic, a short video is one of the most effective ways to generate buzz.
Share it across social media, drop it into email campaigns, and use it to align your internal team. A well-timed announcement ensures your audience knows where to find you and gives them a reason to stop by.
2. Looping Display for your Exhibit
Grab attention even when your team is busy.
A silent, looping conference video is a must-have for any booth. It keeps your brand working even when your team is mid-conversation or the booth is packed.
Use bold headlines, eye-catching motion graphics, and key product highlights to draw people in from across the room. With no sound required, these videos are perfect for high-traffic environments where visuals need to do the talking.
Even better, they can be templatized. That means you can quickly update details like product stats, event names or key messages without having to start from scratch every time.
Here are a few examples to show what this can look like in action:
3. Engaging Statistics
Got great data? Present it visually.
Strong numbers can speak volumes but only if they’re delivered in a way people can actually absorb. Instead of handing out dense reports or cramming slides with figures, turn your key stats into a short, infographic-style video.
These videos use animated graphs, icons, and motion to distill complex data into digestible, eye-catching visuals that hold attention and build trust. They’re ideal for showcasing product performance, survey results, market trends, or client outcomes – all without overwhelming your audience.
Plus, they’re quick to update. By working from a flexible template, you can easily swap in new figures for future events, different markets, or internal reporting all while keeping your content fresh and relevant.
See how stats can be transformed into something people actually want to watch:
4. Conference Promotions
Give people a reason to stop by.
Want more booth traffic? Promote a giveaway, contest, or special offer with a punchy video that sparks curiosity and gets people moving. Whether it’s a product bundle, a limited-time discount, or a prize draw, the right video can turn passing interest into meaningful engagement.
Use these videos in the lead-up to the event to generate buzz on social media and email, or display them at your booth to catch the attention of people walking past. Bright visuals, playful motion, and clear calls to action work together to pull in a crowd.
5. Screen Demos
Show, don’t tell.
If your product lives on a screen, let it shine on one. A polished screen recording is a powerful way to demonstrate how your platform or tool works – no live demo or hands-on walkthrough required.
These videos are especially effective for SaaS products or complex digital solutions, giving attendees a clear, step-by-step look at your features, interface, and real-world functionality. Use clean visuals, subtle motion, and minimal text to guide viewers through the experience without overwhelming them.
Ideal for booth displays or breakout sessions, screen demos offer a simple, effective way to educate and impress, while your team focuses on conversations that matter.
Here’s how screen demos can make your product experience tangible in seconds:
6. Brand Explainer
Tell your story, clearly and quickly.
When someone stops by your booth, they should instantly understand who you are and what you do. A short brand explainer video helps you communicate your core offering with clarity and confidence without relying on someone always being there to pitch.
Whether you’re a startup introducing a new concept or an established player entering a new market, a strong explainer builds credibility and gives visitors context fast. Use it at your booth, in presentations, or even on tablets handed out to your team.
Best of all? It keeps working for you after the event. As evergreen content, your explainer can live on your website, in onboarding flows, or across social media – making it one of the most versatile videos in your toolkit.
7. Step-by-Step How-to Videos
Make your product easy to understand.
Sometimes a quick overview isn’t enough – your audience wants to know exactly how it works. Step-by-step how-to videos are perfect for breaking down your product or service into clear, digestible actions.
Using a mix of screen recordings, visuals, and narration, these videos guide viewers through each stage of the process, helping them see the value without needing a live demo. They’re especially useful for complex workflows, multi-feature platforms, or hardware with specific use instructions.
Play them during group demos at your booth, or hand a tablet to a curious visitor for a more one-on-one experience. They’re informative, easy to follow, and a great way to reinforce your message during and after the event.
8. Translated Videos
Speak your audience’s language – literally.
If you’re attending an international conference or targeting a multilingual audience, translated videos can make a big impact. They help break down language barriers and ensure your message lands clearly, no matter who’s watching.
Whether it’s through subtitles, localized voiceovers, or fully translated versions of your video, adapting your content shows cultural awareness and opens the door to more meaningful conversations. It also demonstrates that your brand is prepared to connect globally not just locally.
From booth displays to product demos and brand explainers, translated conference videos make your message accessible, professional, and inclusive.
9. 3D Visualisations
Show off your product like never before.
When real-life demos fall short, 3D animation steps in. Whether you need to zoom in on a microscopic detail, rotate a complex machine, or disassemble a product mid-air – 3D visualisations make the impossible possible.
These videos are perfect for hardware, medical devices, engineering innovations, or anything with intricate internal components. They allow you to highlight features, demonstrate functionality, and bring abstract ideas to life in a clean, professional way.
Displayed on large screens or looped at your booth, 3D animations are visually striking and ideal for catching attention while conveying deep technical value, all without a word spoken.
10. Post-Event Recap & Follow-Up Videos
Keep the momentum going after the event.
Just because the conference is over doesn’t mean your impact has to end. Post-event conference videos are a great way to showcase your presence, highlight key moments, and reinforce your brand while it’s still fresh in people’s minds.
Capture footage of your booth, team interactions, product demos, and the overall energy of the event. Use it to engage your social audience, share with internal stakeholders, or include in email follow-ups to remind leads why they connected with you.
You can also take it a step further by creating personalized versions for high-value leads or clients – adding custom messages or clips to make your outreach feel intentional and tailored.
Pricing
Your conference video pricing will depend on:
- The style of video (2D, 3D, live-action, motion graphics)
- The length of the content
- Whether it’s custom-made or part of a set
Creating a set of videos is often more cost-effective, especially when they share a consistent look and feel.
Want help planning your next set of conference videos? We’d love to chat! Get in touch to share ideas or ask questions.
