Financial products can seem complex and tedious, but using video content can help increase product understanding among your audience. This article will simplify complexity and make your financial product exciting through effective video communication. Here are a few hints and ideas on how to use video to increase product understanding:
Reduce complexity
When teaching about financial and banking products in videos, simplify complicated ideas and steps, by using clear and concise language to explain financial terms. Furthermore, break down intricate terminology, avoid jargon, and provide real-life examples or experiences to make abstract concepts more tangible. The below video approaches the process from the client’s point of view, which aids in reducing complexity:
Sell benefits instead of features
Features provide essential information, but the real impact comes from your product’s value. Focus on how your financial product addresses specific needs and solves problems. Showcasing these benefits demonstrates the product’s real-world impact, which clarifies its value and fosters a stronger emotional connection. Here’s an example of a video focusing on the product’s benefits:
But still flaunt those features
On the other hand, we’re not saying to completely forgo those amazing product features! While emphasizing benefits, also highlight the features of your product. Explain how each feature contributes to the benefits and provide practical examples. This ensures your audience understands how features enhance the product’s overall value. The video below not only covers the various benefits but also goes over the features:
Turn ideas into stories
Almost anything can be turned into a story, which fosters a more personal connection. Captivating visuals makes video particularly effective compared to other content mediums. Consider sharing real-life or hypothetical success stories to demonstrate how your financial products impact customers. The script can connect on an emotional level, while animation—whether 2D, 3D, or cel—can excite and engage the viewer. Here’s an example of an explainer video using a storytelling approach with astronauts!
Establish trust with testimonials
Incorporate customer testimonials in video format, to build trust and credibility. Share positive feedback and success stories to validate the product’s benefits. Testimonials act as social proof, helping potential users feel more confident in the product’s value. You can view an example of this below:
Ready to increase product understanding?
By simplifying ideas, emphasizing benefits over features, and weaving compelling stories, you can captivate your audience’s attention and educate them on your product or service using video. The good news? We can help you execute every one of these hints and ideas! Get in touch and let’s explore different ideas for your next financial services explainer video! Or head on over to our YouTube page to see more of our videos.
