Here’s a list of some of the best company videos of 2018 that we’ve had the privilege of working on. A while back, we noticed a definite increase in customers wanting higher-end productions. And we think that’s a good sign! Mostly, for creativity in our industry! Choosing the below examples wasn’t easy. We chose videos that are a bit different from the ordinary. At the same time, the video offers something interesting in terms of scripting and animation. Still, it’s an inherently subjective process!
Without further delay, here are some of the favorite projects of 2018.
10. Sunsite New Features
First, we have this vibrant, 3D-animated product video. It explains the product clearly and is easy on the eye.
9. OrthoFX
Here we have a video with an achievable style on a real-world budget. Ultimately, we think it does a good job of explaining the product clearly. For instance, it makes it look almost like a no-brainer decision for the client. With the use of typography rather than voiceover, the script was kept simple and easy to understand. The video is in the B2C space.
8. HipB2B
We like the fast, dynamic pace of this video and we think it has a few nice animation touches. This type of style is a good choice for companies who want to look professional and don’t want a style that’s cartoon-like.
7. Boxcast
This video is a funky demo video where the product is modeled in realistic 3D. We think every physical product needs a promo video and this is a good example!
6. Muru
We love making videos for exciting tech startups and that’s exactly what Muru is! This video makes our list of best company videos for its higher-end animation style, where some cel animation and 3D were used.
5. Entersekt
This is a video that was created for a dynamic tech company. This video makes the cut for taking a complex product and making it simple. The benefits are clearly explained, making it suitable for both a technical and non-technical audience.
4. Qt Python
Bold, fun, and attention-grabbing… exactly what you need in an explainer video!
3. Iron Mountain
Here’s something a little different. It’s a Christmas message video for staff and customers. It makes the list for the cutesy characters. Too adorable!
2. Beep Taxi
This style is a combination of 2D and 3D work. The video was created for the client’s fundraising efforts and we think it does a good job of making showing how cool the product is.
1. Treerisk
This video is our pick for our best company video of 2018 because (i) we think it has a good script and (ii) it has some fancy 3D animation. The video works because it has a touch of drama, showing the fires and blackouts possible without the client’s solution. And then it clearly explains the benefits of their product. The animation is a complex style in 3D with some realistic modeling, but at the same time, the clarity of the message is never sacrificed. The music was custom-composed for the video.
That’s the end of our list of best company videos of 2018. If you’re looking for more awesome styles check out our list of explainer video examples.
