Here it is, our highly anticipated list of the top explainer video examples for 2025! This year, we’ve rounded up 10 standout videos, covering everything from explainers and product launches to internal videos, demo videos, and short-form video ads. These examples span a variety of industries, each bringing something fresh to the table. Let’s get started!
10. Turn Celebrations into Music Videos
When the ESRB team approached us with a unique idea, we couldn’t resist. They wanted an animated music video, using their original soundtrack composed by Alex Engelberg featuring some of their own team members. We brought their vision to life with 2D animation, adding lip-syncing to capture the full music video experience. The result? A vibrant, high-energy piece that celebrates their team in the most entertaining way possible.
9. Typography with Pops of Color
This short 30-second video was created with one thing in mind – to get to the point and to catch attention while doing so. The use of clean motion graphic visuals, combined with pops of color in the typography to draw your attention to the right place helps to achieve just that.
8. Dark, Abstract, and Techy
This video leans into futuristic visuals with dark, moody tones that create a sense of depth and intrigue. A rising video marketing trend in 2025, this style works especially well for AI and tech brands looking to add a sleek, modern edge to their videos.
7. Mixing 2D and 3D Character Animation
This video combines 2D and 3D animation to bring characters to life with depth and emotion. It’s especially effective for medtech companies looking to add a human touch to their brand and make their message more relatable.
6. Minimalist Line-Drawn Style
This product launch video embraces 2025’s hyper-minimalist trend – clean, sleek visuals that enhance clarity and impact. By stripping away distractions, it delivers a sharp, focused message, perfect for brands looking to highlight innovation with simplicity.
5. Embrace the Epicness of Your Brand
An epic transformation calls for an epic story. This cel-animated character explainer reintroduces Forge, showing SaaS and eCommerce brands how to build and scale plugin ecosystems without heavy investment. With dynamic animation and sharp storytelling, it clearly lays out the problem, the solution, and the value – making extensibility-as-a-service impossible to ignore.
4. Real Footage with High-End Animation
It’s not every day we get to showcase real-life robots! To bring this cutting-edge technology to life, we combined real footage with 2D and 3D animation, creating a seamless blend of product and app demo. Sleek visuals, graphic overlays, and energetic music all work together to match the sophistication of the tech itself.
3. Short, Fun Vertical Video Ads
Packed with energy, packed with impact! This 15-second vertical video ad is built for social media, using bold visuals and playful motion to grab attention fast. Whether launching a product or driving engagement, these bite-sized videos make every second count.
2. Use Real-Life Scenarios
Storytelling with real-life scenarios is all the rage right now. By showing how your product fits seamlessly into everyday situations, you help your audience visualize its value in action. The more relatable the scenario, the stronger the connection with your viewers – making the message hit home every time.
1. Show Your App in 3D
This hybrid 3D and 2D demo video brings the platform to life with depth, movement, and clarity. By blending sleek 3D visuals with intuitive UI elements, makes understanding the app’s features easier than ever while giving it that polished, high-tech vibe.
Ready to Get Started on Your Own Explainer Video?
Creating a top explainer video involves several key production steps, all of which are included in our process. From scripting and voice casting to pre-production, storyboarding, animation, and sound, we handle it all! Get in touch with us, we’d love to discuss your ideas and help bring your vision to life.
