Do you need to explain the benefits of your software? Video can help.
What can be more beautiful than software screens, slickly animated? Really, not much! Software is our first love and our approach is to try to bring flair and excitement into your video. The process starts with discussion and discovering what makes your product unique. This leads to idea generation which feeds into scripting. With software demos there are many creative options, ranging from human stories to flashy animations of your platform.
We make video for every part of your customer’s sales journey. From videos that generate website traffic to those that get more users to sign up. Below are a few types of videos you can create:
We work across a large range of styles including 2D animation, 3D animation, footage and mixed media. There are also a lot of ways to show your software in action, e.g. actual screen recordings, realistic re-creations of the screens, realistic re-creations that are slightly simplified and pure artistic representations.
We custom-quote all our videos. A high-quality video will cost you a few thousand dollars depending on the style, sophistication and duration of the video.
It depends on style, sophistication and duration. A 60-90 sec video done to a high standard will take 8-13 weeks typically. This assumes timely feedback from you at each step in the process.
This is a common question especially for startups. The answer is yes. If you want to show realistic-looking screens in the video then we can work with your FIGMA or design files directly, even if the software is not yet live. However in many cases you won’t need or want to show realistic screens, especially if you want your video to be more benefits-focused and high-level.
We can do either depending on the nature of the project. But mostly we’ll re-create the software screens in animation, even if they must look identical to the actual screens, so as to give us more flexibility in animation.
The shorter 60-90 sec explainer is normally a better place to start but it depends on your usage and goals for the video. A longer demo, e.g. 3-5 mins, is typically suitable if your audience is further down the sales funnel and is evaluating your software more actively.
Get in touch and let’s chat about your potential needs. If your project is still in early stage consideration then we can help you create a brief or price out some work for your marketing plan.
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