Engage and convince your audience.
People buy when they understand. By clearly explaining the benefits of your product and how it works you help move them along in the buying journey. Our team has experience with a range of financial products, from retail products to FinTech. You have many creative options and approaches available to you, from motion graphic-style animation to customer stories and film shoots.
We make video for every part of your customer’s sales journey. From short-form videos that increase awareness to longer videos that convince people to buy. Below are a few types of videos you can create:
It will depend on your brand identity but many consumer-facing companies prefer a human character-based 2D animation style or otherwise footage showing real people. For other companies in financial services there’s often a preference for sleek, professional animation or footage styles that aren’t cartoony or playful.
The cost for a financial services explainer video will depend on the style, sophistication and duration of the video. We custom-quote each project but pricing is usually a few thousand dollars.
A high-quality video takes 8-13 weeks typically depending on style and duration, assuming you provide quick feedback at each stage.
Our recommendation is a short 60-90 sec video to clearly highlight the benefits of your product. If your audience is further down your sales funnel then a 2-4 min video can also be a valuable sales tool.
Let’s chat about your potential needs. If your project is still in early stage consideration then we can help you create a brief or price out some work for your marketing plan.
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