Ok so you want an amazing explainer video. A video to outshine your competitors and impress your mother-in-law. Here’s how!
#1 Winners make winning videos
Commit the attention needed to the process. Be bold, open-minded and have fun.
#2 Focus on value, not price
Get the best video for your budget, not the best budget for your video. Buying a video is not like haggling over a second-hand car. That’s because, unlike with the car, the money you pay is used to create the final product. It is better to set a fixed budget and negotiate on value.
#3 Pick an awesome team
Who will write your script and animate your video? What is their background? Ask for the best.
#4 Be original
Create something unique, don’t copy a competitor’s video.
#5 Avoid the “unholy trinity” of video
This is a combination of (1) a small budget, (2) a tight time-frame, and (3) being inflexible on details. You can have 2 out of these 3 things but never all 3 at once. Having all 3 is a recipe for production troubles.
#6 Nail the script
All good videos have 1 thing in common… a kickass script. The script is the creative backbone of the video, it encompasses the entire concept. A good script will animate well and sound better.
#7 Know what you want to say
Decide on the core message of your video – we can help with that – and then make your video say that, and only that, in a brilliant way.
#8 Keep it short
Don’t cram in a lot of product features. It makes for dull watching and it dilutes your message.
#7 Don’t write your own script
Writing your own script is like defending yourself in court. You can do it but really you shouldn’t.
#8 The early stages are most important
By the time the script and look-and-feel are approved, the video’s destiny is more or less set. So pay attention and make it great!