Why don’t cannibals eat clowns? Because they taste funny. Eyeball roll! Gag! Gag! Barf! Moving on… In this article, we’ll show you some examples of funny explainer videos, for your business. Using humor can be a great way to get noticed. And, well, get people to watch your video! 🙂
As promised here are 8 videos where companies use humor to build their brands:
1. ChartIO
Data management can be fun! Yes, really. Here’s an example of deadpan humor (and the ultimate computer nerd joke. Cracks ‘em up every time.)
2. Qt Python
The Qt products are “fun”, “fast”, and “flexible. So, what better way to show it than with a snake! This is an example where humor works well because it matches the client’s brand.
3. Tilleo
These guys aren’t like those stuffy boring educational institutions. Here they’ve used humor to prove it.
4. Presstler
Some startups need to make a bang. They have a limited marketing budget and limited time to test the product and bring it to market. Doing a cheeky, in-your-face video can help.
5. Black Gold
This app can help your company cope with emergencies. Believe it or not, even zombie attacks.
6. Inquisit
In real life, the team at Inquisit really is just like their video: bold & fun!
7. Layla Sleep
Alright, so we’ve had zombies, snakes, and hilarious characters. Let’s add aliens to the list. Below is an example of a video using some extraterrestrial friends who just want a good night’s sleep!
8. Piehole.TV Dance Video
Finally, we couldn’t make this list without including our own dance video. Because sometimes there’s nothing as funny as a bunch of people making a fool out of themselves.
Funny Explainer Videos: Good idea or not?
Marketing nerds across the world have been pontificating about whether or not to use humor in their branding and explainer videos for a long time now. It’s already so hard to get noticed online, and sometimes humor can make it easier. According to Bryan Kramer: “Humour in marketing can be an effective tool if used responsibly. Try to avoid controversial topics and be ready to poke fun at yourself.”
There are reasons for and against making funny explainer videos for your brand.
Reasons against making a funny video
- Humor is polarizing. Did you love or hate that clown joke? Not everyone has the same taste
- You could risk offending segments of your target market
- You often need to sacrifice clarity of message for humor
- If you’re generally a “serious” brand, using humor can compromise your brand image
Reasons for making funny explainer videos
- Humor gets you noticed and people remember you better
- Humor brings down people’s natural sales resistance
- People are more likely to share funny content online
- Easier to build a rapport if people can have a laugh with your brand
- If you’re generally a “non-serious” brand, humor will strengthen your brand image
Basically…
Use humor if it goes with your brand image. Also remember, it’s not just about being “laugh out loud funny”. Bringing in humor could be as simple as:
Humor for B2B
There’s this idea that humor works for B2C products but not B2B. We say no! B2B is basically a discriminatory term. We’re dehumanizing people by slapping these acronyms on them 🙂 Audiences are more alike than many people think.
Here’s a joke from an article by Braveen Kumar:
“Two potential customers enter a B2B blog. They both get bored and leave.”
Whoa, scary thought.
Thinking of making a funny explainer video for your business? Get in touch today!
