In today’s AI-driven world, innovation moves fast – but understanding often lags behind. From generative AI to predictive analytics, your technology may be groundbreaking, but the benefits aren’t always clear to the average customer, investor, or enterprise buyer.
That’s where AI explainer videos make all the difference. They turn complex algorithms into clear, compelling stories that show:
- Why your AI product matters
- How it works in the real world
- What value it delivers to users
Whether you’re selling to technical teams or business decision-makers, a strong explainer video bridges the gap between curiosity and conversion.
Why AI Products Need Explainer Videos
AI is powerful – but also complex. Your audience may include data scientists, CTOs, CMOs, and non-technical stakeholders. An explainer video helps you connect with all of them.
Here’s why explainer videos are especially powerful for AI products:
Simplify Complexity: Algorithms and models don’t make for great first impressions – benefits do. Video lets you cut through the jargon and show exactly how your product solves real problems.
Build Trust: Customers need to believe in your product before they buy. A polished, confident explainer builds credibility and signals you’ve thought through the user experience.
Accelerate the Sales Cycle: The right video can preempt objections, align stakeholders, and get technical and business teams on the same page – all in under two minutes.
Boost Engagement: Explainer videos increase time on page, social shares, and conversion rates across product pages, investor decks, and email campaigns.
11 Ideas for AI Explainer Videos
At Piehole.tv, we’ve created explainer videos for AI companies across healthcare, finance, automation, and SaaS. Here are 11 popular AI explainer video styles – each with a different storytelling and design approach.
1. Friendly Tech-y Feel
The below explainer video oozes tech! It was created using high-end 3D animation, with a mix of motion graphics and screen demos. And while the video itself is really tech-y in terms of narrative and visuals, the use of light colors makes it more friendly and approachable.
2. Fun and Vibrant
Artificial intelligence doesn’t necessarily have to be a serious topic. You can have fun with your video if your branding calls for it. We’re talking about a fun script and narrative, vibrant colors, and even some jolly stock footage.
3. Keep It Clean
This specific video was used as an exhibition display to help this AI medical product standout from the crowds at conferences. It was scripted to convey information, by means of typography, to busy conference goers, as well as to show how the client’s app works. The clean design style of the video ensures that viewer attention is drawn to the important factors in the video.
4. Educate Your Clients
Chances are, your ideal customer is already clued up about AI and what it holds. So don’t be afraid to educate your clients about the ins and outs of your product. The 3D animated video below does just that:
5. 3D Robots!
This product explainer was created using stock footage and super realistic 3D animation. No jokes! That is not a real robot… A great option if you want to grab attention really quick. AND hold it!
6. Real World
Here we have lots of pink, vibrant colors, and animated characters exploring real footage of a virtual tour through a property. It’s a fantastic way to add a playful touch to a super futuristic topic!
7. Make it Inspirational
This video was created to inspire confidence in your product. From the uplifting track, to the inspirational story behind the main character. Be sure to look out for smooth transitions, flow-y data-like visuals and flying superheroes in this AI RegTech explainer video. The video was created using an animation style called cel animation or frame-by-frame animation. This allows for more fluid motion.
8. Simple Shapes, Funky Soundtrack
This video uses shapes, objects and transitions to tell the story.
9. Use Analogies
In the below SaaS video, we used navigating traffic as an analogy for this clients’ artificial intelligence sales product and the journey their clients go on. Using an analogy for your product explainer, makes the video more relatable for potential clients.
10. Abstract Screens
Motion graphics explainer videos are videos that use professional, moving graphics instead of animated characters. Or in this case, instead of an actual screen or screen demo. For this AI logo design company, the use of motion graphics was the right approach, since it makes abstract and difficult concepts easy to explain.
11. Clean Screens
The purpose of this video is to show potential customers exactly how the product works. As with number 3 on this list, the video’s visuals are pretty clean, ensuring that the viewers focus on the right thing. In this case, the screen demo and messaging!
Recent AI Product Video Projects
Business Ready Generative AI
Simplify your workflow
AI Video Production
You want to make a big impact and so you should look for a video partner who’s able to help you do that. Below are some key questions to ask your potential video creators:
- How will you bring excitement to my product?
- How does your process ensure a top-notch creative result? Do you control and direct the creative or is everything outsourced?
- Does your team have experience creating explainer videos for AI products?
That way you can make an informed decision and have a better idea of how they can help you reach your goals for your project. Also ask about timelines. A good quality video can take anywhere from 7 – 13 weeks to create, depending on style, duration and feedback rounds (we here at Piehole also offer express services, to help you get your video quicker, in 4-5 weeks 😉 ). Making a great video is a serious investment in time by many artists and other creatives so be wary of timelines that seem to good to be true.
Where to Use Your AI Explainer Video
One well-made AI product video works across your entire marketing and sales funnel:
- Homepage hero section
- Landing pages
- Pitch decks for investors
- Social media ads and organic posts
- Product launches and announcements
- Paid media campaigns
Pro tip: The assets created for your video – like animated sequences, graphics, and icons – can be repurposed into other marketing materials, multiplying your ROI.
Ready to Explain Your AI Product?
Your AI product might shape the future – but only if your audience understands it today. We create AI explainer videos that educate, inspire, and convert.
Let’s work together to:
- Make your AI instantly understandable
- Showcase its real-world value
- Build trust with both technical and non-technical audiences
Thinking about creating an explainer video? Get in touch and we’ll create a tailored video proposal for your AI product.
