Welcome to our roundup of the “12 Best Cyber Security Explainer Videos”!
Here at Piehole.TV we do a lot of work in the Cyber Security area and we’ve handpicked a few good examples to show you. Explainer videos are a good promotional tool in the Cyber Security sector because it’s a highly complex area.
In this article, we will highlight a selection of creative and marketing approaches, with the hope that they inspire fresh ideas for your product.
12. Bold and Punchy
Cyber threats inherently involve a bit of drama and the below video’s tone reflects a bit of that. We use bold, confident language combined with hard-hitting visuals to put forward a compelling narrative for the product.
11. Pop Art Style
This video uses a fun analogy to link a complex topic (cybersecurity) to something simpler (oceans and pirates). The goal is to make it memorable and to deepen custom understanding.
10. Techy Motion Graphics
In the below video a 3D animated style was created, showing techy lines and abstract visuals.
9. Focus on the Problem
The below video spends time explaining the problem in some detail, in this case dealing with the resulting security risks from the adoption of SaaS applications.
8. Educational Explainer Video
This video is more educational in nature, explaining the different ways that criminals try to infiltrate your organization. As such it has a slightly longer format (2 mins duration). By using 2D vector animation and clear, easy-to-understand scripting, this method is an excellent choice for audiences who may not be experts on the topic.
7. First Person Narrative
Creating a character with a story lets clients see themselves in the situation. This route is great for getting clients to identify with the problem and building trust for your product.
6. Humorous & Unconventional
The video below follows an unconventional approach. It is set in medieval times, with cyber security represented as soldiers with impenetrable armor. Just look at those fun comic book action scenes.
5. Otherworldly
Data and digital assets often feel like they come from another world. In this explainer video, we used an oceanscape and abstract visuals. Inviting your audience into another world is a highly effective way to engage their attention and make your video memorable.
4. Sleek Transitions
The video below uses dark styling with sleek transitions that don’t have hard cuts to try give the video a lavish feel. Abstract visuals are used and stylized app screens. The video explains the user’s problem and shows how this software can be useful in many different environments, while addressing questions the customer may have about the product.
3. Isometric Dreamscape
Using luminous lines and cubes representing AI data, this video is brought to life with 3D motion and a circuit-board type background. The whole video takes place in one very detailed duo-chromatic environment.
2. Combine Footage with Motion Graphics
Using mixed media that incorporates footage of real-life people is a great approach to bring in a human element to your video. Below you’ll see how animation is used in conjunction with footage to create something that looks futuristic and advanced. The idea here is to portray a forward-thinking modern approach. We tried to show data in an elegant way using ‘waves’.
1. Techy, Sophisticated Secret Agent Style
In almost every James bond-esque spy movie, there is a hacker trying to take down the system with only a cool team of coders to fight them off. The below video makes your cyber team look just plain bad-ass! The video below incorporates characters, abstract visuals and cool transitions.
Want to hear more ideas for Cyber Security?
Each project we work on, we focus on making sure the video is one of a kind and is tailored to fit the client’s unique product and brand identity. If you would like to have your own video that speaks to your product, feel free to get in touch.
