The Atlassian Marketplace is the go-to hub for teams looking to enhance Jira, Confluence, Bitbucket, and other Atlassian tools. But with hundreds of new apps launching each month, standing out is harder than ever.
That’s where video comes in.
A short, well-crafted Atlassian Marketplace app video is one of the most effective ways to showcase what your app does, why it matters, and how it solves real problems for teams.
What Atlassian Recommends for Marketplace Videos
Atlassian’s own Marketplace listing guidelines highlight video as a best practice. Their ideal formula is clear:
- Start with a specific problem your app solves
- Show the solution simply and visually
- Include people, not just screens
- Highlight features last, not first
Vendors who follow this approach see higher install-to-trial conversions and shorter sales cycles, especially among enterprise buyers.
Here’s an example of an Atlassian Marketplace app explainer video:
The Problem: Outdated or Missing Videos
Take a scroll through the Marketplace and you’ll notice:
- Some apps have no video at all, relying only on screenshots and text.
- Others feature dated videos that no longer match the current UI, brand, or Atlassian design standards.
For serious buyers, especially IT and procurement teams, that’s a red flag. An outdated or missing video often signals that the app itself may not be actively maintained – a missed opportunity for credibility and conversions.
The Opportunity for Atlassian App Vendors
When producing a video for your listing, focus on:
- Clarity over complexity: Use real UI footage and animation to simplify the experience.
- Emotional connection: Show how your app makes users’ daily work smoother or faster.
- Brand alignment: Follow Atlassian’s tone and visual style for consistency.
Short and focused: 60–90 seconds is ideal for attention and conversion.
Final Thoughts
The Atlassian Marketplace is only getting more competitive. If your app listing doesn’t include a modern, compelling explainer video, you’re likely leaving installs – and revenue – on the table.
Updating or creating a video that aligns with Atlassian’s Marketplace best practices is one of the fastest, highest-impact moves you can make to boost visibility, trust, and conversions.
