Many CEOs and marketers are turning to video podcasts to promote themselves. But it’s a ton of content to create and promote across different channels. That’s where Piehole.TV comes in. We take the pain out of the process for you, with our video podcast production service. In this article, we’ll share our approach along with examples we made for our friends at ProcurementExpress.com.
The Framework
To create the content, we use the Gary Vee content model. The starting point is the “pillar content” which in this case is the main long-form video. From there you create micro-content and articles, e.g. for Instagram, TikTok, blogs and your website. Finally, you use community feedback, e.g. comments on your videos, to serve as inspiration for additional micro-content.
An Example
As an example of a video podcast production, let’s use the Gross Profit Podcast by ProcurementExpress.com. Each month we create 4 main videos (pillar content) with supporting content.
Pillar Content
To have a professional-looking podcast, you need some production values right up front. We like making a funky intro sequence. To have this properly produced is a worthwhile investment because first impressions count! The pillar content is a 3-5 min interview video conducted with subject matter experts. Further, the structure of the videos is: start with a soundbite from the conversation, then proceed to a motion graphic intro, followed by the rest of the interview.
Micro-Content
For each of the 4 pieces of pillar content, we create micro-content. This includes the below:
- Meme image (a memorable quote from the video)
- 60s version of video
- 15s clip of video
- Tiktok video
- Audiogram
- GIF image (vertical and horizontal)
- Thumbnail
Here below is an example of the different types of micro-content created:
Articles
Along with each of the 4 pillar videos per month we also create:
- Article for newsletter
- Social media posts
- Guest distribution pack
The guest distribution pack (thank you deck, with a CTA to share the podcast and all links to promotional items) gets sent to the interviewee after the video is created. This is a polite thank you with links to all the assets, encouraging them to share with their contacts and also an email template in case they want to refer a contact to appear on the podcast.
Conclusion
Making a good podcast requires consistency with a lot of content to create across different channels. But with a professional approach and some upfront planning, you too can create awesome content. Get in touch if you’d like to find out how we can help you.
