Your tech is complex. Make it easy to understand.
People only buy when they understand. Our approach is to peel away the complexity and condense things down to the most meaningful problems you solve for your clients. The goal is to craft a captivating visual experience to get this message across, whether that’s a human story or a 3D product animation of your tech.
We make video for every part of your customer’s sales journey. This includes short-form videos that increase awareness and drive traffic as well as videos that convince people to buy. For a full suite of marketing collateral for your product, speak to us about retainers. Below are a few types of videos you can create:
Yes. The goal is to explain the essence of the product and its benefits… to tell people why your product matters.
No, in many ways its easier to explain complex tech products because it’s easier to shine a light on the topics and increase buyer understanding, whereas for a simple commoditized product it can be harder to communicate product differentiation.
How much does a tech explainer video cost?
We custom-quote all our projects but a high-quality video for a tech product will cost you a few thousand dollars depending on the style, sophistication and duration of the video.
It depends on style, sophistication and duration. A 60-90 sec video done to a high standard will take 8-13 weeks typically.
This is usually determined in the creative development process, taking into account your brand and the product (e.g. is it physical?). We also discuss options during our initial sales process. There are a huge range of creative approaches that can be taken in 2D animation, 3D animation, filming and mixed media.
Reach out and let’s chat about your potential needs. If your project is still in early stage consideration then we can help you create a brief or price out some work for your marketing plan.
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